EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

EXP amplifies Castle as the title sponsor of the 2013 COSAFA CUP

The biggest soccer tournament in Southern Africa, the COSAFA Cup, is back on the football calendar! After a four-year hiatus, the 2013 edition of the COSAFA Cup will be hosted in Zambia next month with Castle Lager as the title sponsor.
The region’s biggest soccer tournament takes place between 14 national teams from the member countries of the Council of Southern Africa Football Associations (COSAFA), namely Angola, Botswana, the Comores, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Zambia, Zimbabwe and Associate Member Reunion.
The tournament was first played in 1997 as a regional championship. Zimbabwe, Zambia, South Africa and Angola are the only countries to have won the Cup, with Zimbabwe heading the list with four titles.

Castle Lager, a brand synonymous with football in Africa, returns as the main sponsor of the tournament. South African Breweries appointed experiential marketing agency EXP to amplify their sponsorship of the Cup.  Beginning in April, the Events and Activations team at EXP has been working on a brand strategy to leverage Castle Lager’s title sponsorship of the COSAFA Cup, including country-specific launch events, consumer promotions and incentive tours.