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EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

EXP assists in making the larger-than-life MTN Festival a reality

South Africa’s agency leader in experiential and sponsorship marketing, EXP, recently assisted in the bringing to life of one of Johannesburg’s best loved “Bigger is Better” festivals – the MTN Festival, held at Montecasino from the 31st August – 14 October 2012.

Encompassing all things big, bright, bold and breathtaking, the MTN Festival is the epitome of non-stop lifestyle entertainment for the entire family. For a marathon 45 days Jo’burg and visitors to the MTN Festival were treated to grandiose entertainment from bizarre buskers and street performances, live music concerts by some of SA’s top artists, exceptional cuisine offerings and non-stop children’s activities, this year’s MTN Festival promised to be on the top of all Jo’burgers bucket list.
EXP was tasked with the fulfillment of the ‘larger than life’ experience, an undertaking that EXP managed to deliver in every sense of the word.  From operational and branding implementation leading up to the launch of the festival, expert event and activations management on all events throughout the festival and overall public relations and reputation management, EXP was involved from the inception to ensure that all aspects of the festival were planned for and managed throughout the campaign, ensuring a complete MTN Festival branding and activations take over was accomplished throughout the Montecasino precinct.
To add to the experience was the first of its kind augmented reality MTN Play Zone that was launched during the festival with phenomenal response received. VIP guest and media hosting was arranged for a number of events throughout the MTN Festival, with guests being treated to exceptional entertainment and service. The entire festival was celebrated in true MTN fashion on Saturday, 13th October during the MTN Day festivities.  EXP was responsible for the implementation and running of the day and all activities including giant jumping castles, pedal go-karts and entertainment for the children, stage management and activation of the live musical acts as well as cycling and football tricksters, competition giveaways and overall fun in the sun for everyone!

10/19/2012

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