EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

Bafana Bafana Stars Visit Rustenburg Plaza Absa Branch

EXP currently manage the Bafana Bafana sponsorship on behalf of Absa and were tasked to come up with a concept to bring the sponsorship closer to Absa clients. We came up with the branch visit, affording Absa clients an exclusive, once in a lifetime experience of interacting with their national team heroes.
Ahead of the opening match of the 2014 World Cup Qualifiers at the Royal Bafokeng Stadium, South Africa head coach Pitso Mosimane was joined at the Rustenburg Plaza Absa branch by captain Steven Pienaar, who plies his trade in the English Premier League, and fellow teammates Itumeleng Khune, Teko Modise, Siphiwe Tshabalala, Katlego Mphela and Morgan Gould.

The EXP team who handled this branch visit needed to ensure that all elements of the visit were administered with emphasis placed on the logistics of the visiting delegation. The safety and travel aspects were also a priority consideration, and this meant that that the Exp team were in constant dialogue with SAFA and Absa throughout the process.
The players were welcomed to the branch by Regional Manager David Monene and Branch Manager Ashanti Mackenzie. Absa staff members who recently excelled at work were rewarded with opportunities to take photos with their favourite player, signed autograph cards and match tickets.
The Bafana delegation then made their way into the branch where they mingled with staff and Absa clients handing out signed autograph cards and match tickets and took the time to pose for photographs. The Exp team on the ground ensured that the branch visit went off smoothly and encouraged staff and clients to interact with the Bafana Bafana superstars.