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EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

MTN Lions open battle ground for super fan competition

MTN South Africa today launched the MTN Lions Bros vs. Pros competition 2012 Super Rugby season. This season, the battle is not amongst the teams alone. What better way for rugby fans to experience firsthand what it feels like to be a Pro? 
To extend the Ayoba experience to the expanding base of loyal customers and rugby supporters in South Africa, MTN is giving one lucky Super rugby fan and their partner the opportunity of a lifetime. The MTN Lions Bros vs. Pros competition winner will win a trip to travel with the MTN Lions players during their tour to New Zealand during the 2012 Super Rugby season as a member of the team.

Serame Taukobong, MTN Chief Marketing Officer says: “MTN is excited about getting the         Bros vs. Pros competition underway as it allows us to reward the millions of loyal rugby fans across the country. It also aims to encourage more fans to come to the stadium and support their respective teams.”

“It has only been only a year since we took the decision to back the MTN Lions, and already the team has reclaimed their rightful place in South African rugby. MTN SA is delighted that our involvement has assisted the union to achieve some of its key objectives in the first year of sponsorship. We encourage the fans to put themselves in line to become the ultimate Super fan, and they could have an incredible opportunity of a lifetime, should they win this competition.”
To enter, fans simply have to visit the Bros vs. Pros Facebook page and follow the prompts to register. On a weekly basis, the virtual MTN World of Rugby will provide fans with various tasks to complete in order to earn points.

Alternatively fans can visit the MTN World of Rugby at the MTN Lions home games where they can test their skills against Pros through life-size rugby obstacles which the Pros have completed in an impressive manner:
∙       CJ van der Lindie scrums 250kg
∙       Franco van der Merwe reached 3.5m on the vertical jump
∙       Micheal Killian runs the 40m dash in 6.1 seconds
∙       Micheal Bondesio completed 3/3 on the pass master
∙       Elton Jantjies scored 9/9 on the kick for posts
∙       Josh Strauss pushed his way to a 5/5 score on the bungee run

Similar to the Facebook page the more tasks completed, the more points earned which increases chances of winning the grand prize.

Each week fans will be given an opportunity to earn points by participating in either the virtual MTN World of Rugby or the actual MTN World of Rugby at the MTN Lions home games.

The points earned will be recorded on a leader board available for viewing on www.BrosvsPros.co.za page. The competition will run for eight weeks, starting Saturday, 25th February till Saturday 11th April 2012. The winner will be announced on the 14th April 2012.








4/03/2012

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